Machinery World group celebrates 25 years in business

Date: Monday, September 2, 2024

Leicestershire-based food and dairy machinery suppliers Machinery World Group are inviting customers old and new to join them at Stand C64 at PPMA this year to celebrate 25 years of trading.

Machinery World Team

Machinery World Group (MWG) was founded in 1999 with the vision of providing customers with the best new and used machinery for their bespoke operational needs and budgets – and 25 years on, that ethos continues to underpin all aspects of the business.

Initially, MWG had just one member of staff - founder Paul Crowter - and a strong belief that building relationships, taking the time to meet people face to face and genuinely listening and responding to their needs lies at the heart of a good business. Making and retaining connections by working in partnership with customers is key to the company’s success – and evidenced by the fact that the very first order Paul received was from Yarde Farm Ice Cream, in Plympton, Devon – and they continue to be customers today.

In the early years of building the group Paul travelled extensively around the world, attending exhibitions and meetings in South Africa, the Americas and Europe - and it is something he continues to do today, having recently returned from Australia.

This comprehensive knowledge and catalogue of contacts enabled Machinery World to develop and build their website – marking them as one of the first companies to upload and offer customers a range of machinery options from across the globe - and they remain the market leader today.

“We wanted to make buying used machinery more accessible, and easier for people to see what was available worldwide,” explains Paul. “Back in the early days of Machinery World over 90% of our business was focussed on sourcing and selling high quality second-hand machinery and acting as the UK agents for overseas suppliers.

“The website gave us the opportunity to match customers with the best machinery for their individual needs – underpinning our belief that customers should not have to ‘make do’ with something from down the road when we could find them the perfect solution for their business from anywhere in the world.”

It was this desire to swiftly resolve customers’ problems which led, in 2007, to two further growth areas in the business: the development of a comprehensive spare parts division, Parts Station and the launch of ROKK Processing, their own branded machinery range.

Parts Station, formerly known as Dairy Bits, gave customers instant access to a vast array of spare parts, coupled with the expertise of Machinery World’s engineers, who could quickly diagnose the problem - in person or over the phone – and get the required part sent out the same day.

Parts Station not only stocks all spare parts for ROKK models, it also offers a vast selection of OEM replacement parts for numerous other models of machines used across the food and dairy processing industry. If the part needed isn’t in stock, it will be swiftly sourced and shipped via Machinery World’s comprehensive supplier network – or made to order in the workshop as Paul explains:

“Machinery World’s engineers have extensive experience in the food and dairy processing industry, and I can’t think of a single problem they haven’t come across - and fixed. Over the years, they have frequently built custom replacements for parts no longer being produced - and this service has now been extended to support customer requests for new and improved ways of refining their produce.”

Since its conception in 2007, the ROKK range has grown and diversified to supply all areas of the food and dairy processing industry - and now accounts for over 25% of the business. The success and growth of the brand, which is now being built here in the UK as well as Italy and Turkey, lies in the way in which it has been designed to answer the needs of the food and dairy industry, as Paul explains:

“The ROKK brand was borne from years of listening to our customers and servicing their machines,” says Paul. “We discussed and evaluated usage and performance patterns and thus recognised the need for high quality, durable machinery which, whilst highly flexible, was also easy to use, with uncomplicated – and therefore simple to fix - operating mechanisms.”

The growth of the ROKK brand has been complimented by an increase in storage for both spare parts and an ever-increasing range of new and used machinery, along with growth of the Machinery World team to include sales staff and engineers whose expertise spans the prepared foods and chocolate industries.

“Five years ago, we diversified our range and skillset to better serve the wider food preparation industry, whilst ensuring we continue to provide an exemplary service to the dairy and ice cream producers,” explains Paul. “Our business was founded upon family values and the ethos of putting the customer first, and I’m delighted to say that all 18 members of the MWG team today continue to uphold and deliver those beliefs.”

MWG’s values and worldwide connections have inspired a relationship with Mercy Ships, a charitable organisation whose hospital ships deliver free surgery and sustainable healthcare to those most in need across the globe.

Visitors to the MWG stand C64 at PPMA will be able to find out more about both the work of the charity and the extensive range of new and used machinery offered by Machinery World Group.

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Machinery World group celebrates 25 years in business

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